The 10 magazine is a high-class magazine which serves to announce the
10 festival for fashion & photography while also functioning as a special interest magazine on the theme of Austrian fashion design and fashion photography.
Portraits and interviews with the protagonists as well as background information provide a comprehensive insight into the world of fashion.
Renowned photographers such as Peter Garmusch, Christoph Pirnbacher, Elfie Semotan und Jork Weismann have shot Austrian Fashion for the magazine.
The second issue of A Guide Magazine is dedicated to horses, and within this extensive theme A Guide Magazine is again in search of and challenged by the exceptional approaches. It reports about horse breeding, about equestrian sports, about handcraft design and architecture for the keeping of horses, about the horse’s symbolism in the world of luxury labels, and about the connection with fashion and design.
„A Guide Magazine“ is produced in Vienna, published in English and available at exclusive booksellers and newsagents or online at
A Guide Magazine builds on the quality and power of creativity, searching for mentors and proponents and transgressing current lifestyles. The central focus of the magazine is to highlight historical and current success stories of creatives and companies which have grown through the generations. The common denominator is the connection between tradition and innovation, transferred knowledge and current interpretation, entrepreneurial spirit and grown (family) structures.
Every issue comes with a separate supplement, which is a city guide. It highlights the 50 top spots in a particular city or region.
The challenge was to manifest the innovative aim of the magazine also in its appearance: from the photo spreads to the graphics, a novel approach to magazine design should be created.
The world identity lab is a non-commercial experimental platform, created by moodley brand identity, that looks into different levels of what we call “identity” on a worldwide basis.
The main focus is identity as an overall theme, in its exuberant varieties. The wants and needs of people and the resulting patterns of behaviour within their specific social and cultural environment is the main area of interest. Micro- and macro identities, identity as a social role, identity as identification with a social group, identity as a summary of attributes that differentiate people from each other.
Every project will be published as a printed journal which manifests the subject-matter and the network. These will be posted or, as the
case may be, made available to all contributors. The current progress of the publication will be available for monitoring on the website.
CONCEPT DIRECTOR: ALBERT HANDLER
STORYBOARD: ANOUK REHOREK, CHRISTIAN SCHLAGER
INTERVIEWS: CHRISTIAN SCHLAGER
EDIT, MOTION: SONJA HAHN
SOUND: JAMENDO.COM/EN/TRACK/5340
See some pictures of the first project Identity sucks! below.
IN COLLABORATION WITH
ALBERT HANDLER AND
CHRISTIAN SCHLAGER
A normal day: Always be accurate, take the inconspicuous into consideration, involve the surroundings, discard compromises, take account of big and small wishes, engage …
The new Corporate Design shows the work processes of this architectural planning office. Not only the finished properties are displayed, but also the process. In combination with the short and concise headlines the pictures of the construction works get their very own aesthetics and let the beholder participate.
Nora Stalzer and Clemens Lutz of „stalzer lutz gärten“ environmental planning office fulfilled their dream by opening the Verdarium in Weidling near Vienna. The Verdarium unites both their love for valuable material and aesthetically sophisticated shapes on an area of 3000 square meters. The place transports to the outdoors qualities and materials which, up until now, one would only find indoors. Initially laid out as an experimental garden, the Verdarium lets visitors experience the convergence of artificial space and nature.
With a very subtle, atmospheric and, most importantly, individual design, moodley has captured the character of the Verdarium and created a playful CI which lives up to the expectations of the place and its founders.
At the start of the 9 festival for fashion & photography, the festival magazine was published with a program, interviews, photos, information and background stories. The magazine was a supplement of the weekly economic magazine FORMAT and the viennese city magazine Wien live (Vienna live) and was distributed for free at various locations of the festival and at chosen cultural institutions.
The requirement for the design was to unite the three types: fashion magazine, program, and special interest magazine, into one, thus leading the reader through it in a structured way. This was to be achieved without it coming across as a classical program leaflet.
Since 2006, Unit F büro für mode have been the organisers of the festival for fashion & photography. The festival has evolved into a self-confident celebration of the Austrian fashion scene and into a visualisation platform for contemporary national and international fashion design. The challenge was to design a magazine for the 8th festival for fashion & photography.
The challenge was to create a high-class, professionally designed magazine, which, on the one hand, serves to announce the festival for fashion & photography while also acting as a special-interest magazine on the theme of Austrian fashion design and fashion photography.
US-American Michael Jantzen is an internationally known artist and designer. His work ranges from architecture to visual arts and design. His CI has to represent the great variety of his work.
Based on Michael Jantzen‘s objects we developed the idea of a two- and three-dimensional paper solution. His projects also inspired the typography and CI-color. To show the broad range of his creativity, his business cards work as a little portfolio the inside of the envelopes provides details about his architecture.
Finley Design wishes to offer high-end luxury solutions for interior and lifestyle design. The new CI should show how exclusive the company is and
display Amy Finley‘s enthusiasm for traveling and discovering of new designs.
The tagline „SO MANY FANTASTIC THINGS“ hints at Amy Finley‘s conviction that there is a lot more to discover. Additionally, the concept for the business equipment plays with the notion of bringing hidden things to light. The images show luxury, but they do so in a subtle way.
SLEEP, MY BRAIN SLEEP
From hearing voices to being crazy
With this work I want to provide some insight into the world of the psychotic experience of changed perception. What do I perceive and hold for true? What is true? What is mad?
Five People who have been diagnosed as schizophrenic report their experiences. The multiplicity of their stories and the manifestations of the illness inspired me to represent the issue as multi-faceted as possible, complementing the interviews with photographs, illustrations and excerpts from literary works. Viewers are thus forced to re-live the complexity of psychotic experience by making connections between individual parts and elaborating on them with their own associations.
