by UNIT F BÜRO FÜR MODE, BÜRO FÜR TRANSFER and
MOODLEY BRAND IDENTITY
A Guide Magazine builds on the quality and power of creativity, searching for mentors and proponents and transgressing current lifestyles. The central focus of the magazine is to highlight historical and current success stories of creatives and companies which have grown through the generations. The common denominator is the connection between tradition and innovation, transferred knowledge and current interpretation, entrepreneurial spirit and grown (family) structures.
Every issue comes with a separate supplement, which is a city guide. It highlights the 50 top spots in a particular city or region.
The challenge was to manifest the innovative aim of the magazine also in its appearance: from the photo spreads to the graphics, a novel approach to magazine design should be created.
MAGAZINE DESIGN
ART DIRECTION: ALBERT HANDLER
GRAPHIC DESIGN: ANOUK REHOREK
AT MOODLEY BRAND IDENTITY, VIENNA
EDITORS-IN-CHIEF/CONCEPT:
ULRIKE TSCHABITZER-HANDLER
DORIS ROTHAUER
ALBERT HANDLER
EDITORS:
HARALD WEILER
JUDITH ZWANZGER
© MOODLEY BRAND IDENTITY