The world identity lab is a non-commercial experimental platform, created by moodley brand identity, that looks into different levels of what we call “identity” on a worldwide basis.
The main focus is identity as an overall theme, in its exuberant varieties. The wants and needs of people and the resulting patterns of behaviour within their specific social and cultural environment is the main area of interest. Micro- and macro identities, identity as a social role, identity as identification with a social group, identity as a summary of attributes that differentiate people from each other.
To contribute please visit WWW.WORLDIDENTITYLAB.NET
Every project will be published as a printed journal which manifests the subject-matter and the network. These will be posted or, as the
case may be, made available to all contributors. The current progress of the publication will be available for monitoring on the website.
CONCEPT DIRECTOR: ALBERT HANDLER
STORYBOARD: ANOUK REHOREK, CHRISTIAN SCHLAGER
INTERVIEWS: CHRISTIAN SCHLAGER
EDIT, MOTION: SONJA HAHN
SOUND: JAMENDO.COM/EN/TRACK/5340
See some pictures of the first project Identity sucks! below.
IN COLLABORATION WITH
ALBERT HANDLER AND
CHRISTIAN SCHLAGER
© MOODLEY BRAND IDENTITY